Do Your Website Visitors Buy Or Bounce? Before you can discover whether your website visitors buy or bounce, you have to know what a bounce is. In terms of SEO and search engines, a bounce is what happens when: A person types a question, term or phrase into a search engine, like Google. Your website appears in the list of the search engine results page (SERP, and yes, that’s a real acronym among SEO aficionados). The person clicks on the link to go to your website. So far, your SEO efforts are paying to drive traffic to your site. The visitor takes a quick look at your landing page and realizes that you don’t have the answer to the question. The visitor hits the Back button, and you’ll likely never see them again. This quick “visit” is called a bounce. Although it still technically counts as a visit to your website, it’s really a bounce that does not further your goal of adding customers and fans. While bounces don’t hurt your website’s rankings in SERPs, they are often point to o...